I was honoured to interviewed by amazing UK Printers Instantprint, you can read in full here. Here's a snippet.
What made you decide to launch Kate Moby?
I know I shouldn't really admit this, but it started a little by accident. Having graduated when all the creative jobs had dried up in peak "credit crunch" time, I started as a self-employed freelancer by default. I was blessed with some really great clients like the BBC and Cartier, but as a perfectionist it was quite a lot of pressure constantly working to someone else's brief and expectations.
One day, I started doodling for fun to please myself. Some people saw it and wanted it on things, and it's just snowballed from there. Being chosen by Charlotte Abrahams who was selecting new designers to be showcased in a feature area of the trade show Top Drawer really kick-started things. It made me focus on how and why I was getting things made, which built a cohesive collection of work and resulted in some amazing press and wholesale stockists.
What tools do you use to get your message out there?
I'm pretty rubbish at social media; I much prefer to speak to people in real life at events, so having beautiful postcards that I can give away as freebies that may or may not have my website on are a great tool to have. Extra touches like pretty stickers to decorate envelopes or seal up packaging all add (I hope!) to the feeling that I so appreciate customers choosing my work, along with premium postcards with space left for a hand written thank you note from me, which I put into every order.
Why did you choose instantprint and what’s your favourite thing about instantprint?
After receiving the sample pack and looking up the prices, there wasn't much more to decide! The quality is always lovely, but so are the prices. It makes great print really accessible, and allows me to go that extra mile to help customers (or prospective ones) feel special. The super speedy turnaround time is appreciated too, given that there never seems to be quite enough time to fit everything into the day that you plan to do things - especially at times like Christmas where everything is completely mad and completely fuelled by caffeine.
Would you recommend instantprint to other small businesses and why?
Absolutely, I do all the time. I really love helping other people start their own business as it can be the best life if you can make it work. Getting some gorgeous stationery sorted is often pretty close to the top of the list of questions. If in doubt, get that free sample pack and make your own mind up. And if you'd like any advice about starting your own creative business, don't hesitate to get in touch!